Very few cities in the world have so much to offer in terms of cultural diversity, affluence, infrastructure and the overall drive for excellence and growth. Moreover, Dubai is a prefect blend of traditional values and modernity, which in more ways than one reflect the essence of my designs.”

“The store will cater to a diverse audience, particularly the fashion-conscious Arab community who can choose from a range of specially designed shelas, abhayas and jalabiyas. My latest diffusion collection that is modern, minimalist and grand will also appeal to Dubai’s cosmopolitan environment. With regard to price, I certainly believe my line isreasonably priced, as it is a new look for the city,” he added.

Sarah Rashid, Vice Chairman, Saif Belhasa Group, said, “We are extremely proud to be associated with ‘Manish Malhotra’, a brand that is renowned for its adaptability to different occasions and cultures. Manish is perhaps one of the most accomplished and creative fashion designers in India, if the number of celebrities he has designed for, is any measure of his success. Having acquired the exclusive franchise rights, we look forward to extending him our total support to help him explore the lucrative markets of the Middle East.”

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