has been designed to reflect the true spirit of Eid and Diwali,” said Manish Malhotra.The Eid and Diwali collection is marked by embroidered fabrics, vibrant colour combinations and prints, and intricate designs. Specially designed shelas, abhayas, jalabiyas, skirts, tunics, corsets, kurtas and sarees will form an essential part of this collection.

Ever since it’s opening in July this year, the Manish Malhotra store has created considerable buzz among the fashion conscious Arab, Asian and Western customers in the UAE. More than half of the clothes at the store are Mumbai-made traditional wear, while the rest consist of new designs catering to Arab and Western customers. Sarah Rashid, Vice Chairman of Saif Belhasa Group, who are the franchisers for the store, has also contributed to the store’s rapidly growing popularity.

“The Eid and Diwali collection isa reflection of Manish Malhotra’s culturally-sensitive style of design,” said Sarah Rashid. “From a business perspective it makes perfect sense to launch a collection like this as people generally tend to indulge in shopping during major festivals, and we are confident that customers will find this collection truly special.”