supporting the Ministry of Education’s (MoE) new move to introduce road safety deaths in Dubai, an increase of 10 per cent from the previous year, causing trauma specialists to warn parents about the importance of child safety. Most mortality (28.6 percent) occurred in the 1-4 year age group and head and neck injury was the major type of injury causing death (57.5 percent).

“Road traffic accidents are one of the leading causes of death in the UAE. Annual statistics show that 636 accidents have been recorded in Dubai last year, resulting in many fatalities. With an objective of maximizing road safety and reducing accidents, RTA has been involved in various initiatives to spread awareness on the dangers of rash driving and to underline the importance of following traffic rules. Belhasa Driving Center’s ‘BE SAFE’ road safety campaign is the right platform for us to publicize our message of road safety, especially as it aims at educating tomorrow's drivers. At RTA, we clearly recognize the value of Belhasa Driving Center’s initiative, and we look forward to supporting them by offering our strengths to contribute in raising the awareness among children on the importance of safe and responsible driving,” said Al Moatasem Bellah M, Traffic Awareness Manager-Traffic Department, Road Transport Authority (RTA)

The ‘BE SAFE’ campaign will involve teaching children to be safer road users and also aims to develop their knowledge and understanding of road traffic and hone behavioral skills to survive in the presence of road traffic. It will also seek to provide the children at risk with the necessary tools to make their daily walks safe. Further the impetus of this campaign is to create awareness amongst children about how and where to play safely, the direction of traffic by sight and sound and to understand and use traffic lights (with or without marked pedestrian crossings).

“Safety awareness is key to education, especially in the primary years. Road safety is something that affects us all and we are delighted to be working closely with Belhasa Driving Center to reduce accidents and fatalities on roads. The ‘Be Safe’ campaign enables us to, yet again, demonstrate our commitment to the region in a socially responsible manner.

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